Jack White is a brand and so are you

The entire customer experience matters.  And when you're a world beating rock band, that customer experience extends all the way to your haircut.  The devil is in the details, as they say.  Here's Jack White, a true rock star in an age where there aren't many left, explaining (quoted in the New York Times):

“Everything from your haircut to your clothes to the type of instrument you play to the melody of a song to the rhythm — they’re all tricks to get people to pay attention to the story,” he said.

“If you just stood up in a crowd and said your story — ‘I came home, and this girl I was dating wasn’t there, and I was wondering where she was’ — it’s not interesting,” he said. “But give it a melody, give it a beat, build it all the way up to a haircut. Now people pay attention.